Lately there have been a string of stories about how People for the Ethical Treatment of Animals has tried to tone down its image since the Sept. 11 terrorist attacks, but in fact PETA has hardly missed a beat. For example, it has been trying to run a violent anti-fur ad in Great Britain.

The ad features a woman wearing a fur coat being clubbed to death at a shopping center. This week Great Britain’s Cinema Advertising Association ruled that the advertisement could not be shown in British movie theaters. No ad can run in a movie theater without first obtaining CAA approval.

Ananova quoted a CAA spokeswoman as saying the ad broke CAA guidelines through its use of violence and for being too sensationalistic.

Source:

Shock animal rights advert banned from cinemas. Ananova, May 29, 2002.