Baywatch star Traci Bingham appeared nude in an ad produced by People for the Ethical Treatment of Animals. Appearing in the July issue of Gear magazine, the ad featured Bingham’s body marked up into different sections like a livestock animal.
The Ottawa Citizen quoted an unnamed PETA spokesperson as saying, “The ad mimics how butchers see cows as nothing but parts for human consumption.”
The Citizen also quoted Dan Mathews defending these sorts of ads saying,
It would be great if people would watch scenes of animals being killed in slaughterhouses, pigs being castrated without anesthesia. That’s the real issue we want to get across.
Of course it would also be great if Mathews didn’t openly admire a serial killer and welcome the murder of human beings. But that, of course, would be asking too much of someone working for PETA (see PETA spokesman admires serial killer.)
Baywatch babe bares all for PETA: New ad targets butcher trade. The Ottawa Citizen, David Serviette, July 13, 2002.
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