Back in October 2000, the Physicians Committee for Responsible Medicine not only criticized a milk ad that featured actor Noah Wyle, they filed a complaint with the Federal Trade Commission complaining that the ad was deceptive (see PCRM vs. Noah Wyle: Will the Real Physician Please Stand Up?).
So guess who PCRM is now using as a spokesman in an ad campaign — that’s right, Noah Wyle.
And, just by coincidence, PCRM removed from its web site its October 24, 2000 press release, “Physicians lodge complaint over misleading ad starring “ER” actor Noah Wyle.” What’s a little rewriting history between friends?
Wyle, by the way, is endorsing PCRM’s “cruelty-free charities” program and speaking out against animal research. At the same time, of course, he is also actively involved with a charity and a pharmaceutical company, neither of which meets PCRM’s definition of cruelty-free.
Wyle has been a prominent spokesman for the YWCA’s and Pfizer’s outreach efforts to combat post-traumatic stress disorder. A press release announcing the program last year announced, “Actor Noah Wyle Joins Pfizer and the YWCA of the U.S.A. to Launch PTSD Community Outreach Program.”
Why Pfizer? Because one of the common treatments for PTSD sufferers are drugs called serotonin reuptake inhibitors — drugs which were, of course, developed extensively with the sort of animal research that Wyle now says he opposes.
Apparently Wyle thinks that the pain suffered by a rape victim is severe, but not compared to what a mouse or rat in a laboratory has to go through (one has to wonder if Wyle also thinks that animal research used to develop emergency contraception drugs such as RU-486 was also immoral and improper).
PCRM releases new PSA on cruelty-free charities. Physicians Committee for Responsible Medicine, August 1, 2002.
Noah Wyle: There’s help for PTSD sufferers. W. Reed Moran, USA Today, August 3, 2002.
Actor Noah Wyle Joins Pfizer and the YWCA of the U.S.A. to Launch PTSD Community Outreach Program. YWCA/Pfizer Press Release, January 8, 2001.